Germany·Search Engine·Founded 2009

Ecosia

Model to follow

Ecosia is a search engine that directs its advertising profits toward tree-planting and reforestation projects worldwide. It is a certified B Corporation and publishes monthly financial reports for transparency.

transparency

Monthly public financial reports

trees planted

Over 220 million trees funded

The lesson

Locking a regenerative mission into the ownership and profit-distribution structure protects it from later dilution.

Relevant pillars

Governance & OwnershipCapital & FinancingClean Air / Land / Water /BiodiversityBusiness & Revenue Models

Source: ecosia.org