All case studies
United States·Food Tech·Founded 2011
Impossible Foods
Model to followImpossible Foods develops plant-based meat products designed to match the taste and texture of animal meat, aiming to reduce the environmental footprint of the food system. Their products are sold in grocery stores and restaurants across multiple countries.
stat 1
Uses far less land and water than beef
stat 2
Distributed across 30+ countries
The lesson
A regenerative product needs to meet mainstream expectations on taste, price, and availability to shift behavior at scale.
Relevant pillars
Circular EconomyClean Air / Land / Water /BiodiversityInnovation & Design ProcessesBusiness & Revenue Models