Netherlands·Circular Denim·Founded 2012

MUD Jeans

Model to follow

MUD Jeans produces denim using recycled cotton and offers a lease model that returns garments for recycling at end of life. The company is a certified B Corporation.

model

Lease and take-back program

recycled content

High recycled cotton content per pair

The lesson

A regenerative business model often requires rewiring the commercial relationship with the customer, not just the product.

Relevant pillars

Circular EconomyGovernance & OwnershipBusiness & Revenue ModelsHuman & Animal Rights

Source: mudjeans.eu